The Russian Bear. The American Eagle. The Chinese Panda…and the French Cockerel!

Hardly an awe inspiring animal. Yet this Gallic Cockerel has come to symbolize France as the cradle of social development, modernity, style and fun, all values that we hold dear at Sevenfriday.

 And we decided to celebrate these “à la Sevenfraïdé” by creating the most recent Off-series, the T1/01 Cocorico. Its asymmetrical skeletonized dial is resolutely inspired from Art Nouveau. The strap harks back to the French origins of Denim! And if you look carefully you will find a nod to French “Art de vivre”! Santé!


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