How do you follow-up last year’s Pop-Up at the Tesla Showroom in Basel? Ride the street of Basel in an old army truck pimped out by Zurich graffiti artists, One Truth. Basel was a buzz as the pinzgauer took to the streets and served as the SEVENFRIDAY office for meetings with distribution partners, friends, media and influencers. Locals and fair attendees who tagged us on Instagram were featured in stories.
