Terms of Use of the Website / Privacy Policy

Comments and other Communications

If you send us any comments, feedback, suggestions, ideas and/or other communications (collectively, “Communications”) through this Website or otherwise, we will assume that you have granted to SEVENFRIDAY the unlimited right to copy, reproduce, publish, transmit, distribute, display, post, modify, create derivative works from or otherwise use or exploit (collectively “Use”) such Communications. SEVENFRIDAY shall have the unlimited right to Use any ideas, concepts, know-how or techniques contained in any Communications you send to us for any purpose whatsoever including, but not limited to, developing, manufacturing, and marketing products using such information.


Use of Website

When you buy merchandise from us, or otherwise use this Website, we may ask you to provide us with personal information about yourself. Personal information that you provide to SEVENFRIDAY through this Website shall be subject to our privacy policy.


Your Account

You may choose to create an account (“Account”) on this Website. You may not be able to access or use certain features of or services offered on this Website if you do not have an Account. If you would like to create an Account, you will need to input an email address and password to access your Account. You are responsible for maintaining the confidentiality of your access information and for controlling access to your Account and your computer. You will be responsible for all activities that occur under your Account (including, but not limited to, any purchases of our merchandise made through your Account) unless you notify us that your Account is being used by a third party without your consent. We may terminate your Account, at any time, and without prior notice to you if: (a) we reasonably believe that you are using your Account in breach of these Terms of Use, (b) we reasonably believe that a third party is using your Account without your consent, or (c) we need to terminate or suspend your Account for security or maintenance purposes.



From time to time, this Website may contain links which will direct you to external web sites or webpages operated by third parties (the “Third Party Sites”). In addition, certain Third Party Sites also may provide links to this Website. SEVENFRIDAY does not control and is not responsible or liable for the accuracy, security or reliability of any Third Party Sites or for any content, advertising, products or other materials on or available from such Third Party Sites. Access to any Third Party Sites is at your own risk and SEVENFRIDAY will have no liability to you for any loss or damage that you suffer (including, but not limited to, any loss or damage to your computer equipment, hardware or software) arising out of or related to your access or use of, or reliance on, any Third Party Sites and/or their content, or caused by or in connection with any purchase of goods or services available on or through any such Third Party Sites.



SEVENFRIDAY takes all reasonable measures necessary to try to ensure that this Website and the content are free from viruses and defects but cannot guarantee that your computer equipment, hardware or software or any data stored or created by your computer equipment, hardware or software (collectively, “Equipment”) will not be damaged, corrupted, lost or otherwise affected if you access or use this Website or any content. SEVENFRIDAY recommends that you take all steps necessary to protect your Equipment when using this Website or any Content, such as installing reputable anti-virus software.



We will not be liable to you for (a) any loss of or corruption to data, (b) loss of or damage to your computer equipment, (c) any loss or damage which was not foreseeable by both you and by us or which you did not notify us may occur if we breach these Terms of Use or our legal duty of care to you, or (d) any loss or damage suffered by you as a result of you failing to take reasonable precautions against such loss or damage, such as through the installation of reputable anti-virus software. Nothing in these terms of use excludes or limits our liability to you for fraud or for death or personal injury caused by our negligence or for any other liability which may not be excluded or limited under any applicable law.



We process navigational information about where visitors go on our Website. This information allows us to see which areas of our Website are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional information, which is not personal data (for example, domain type, browser version, or service provider) may also be processed by us, which will provide us with information regarding the general use of our Website.


Contact us

If you complete a general “Contact Us” form on our Website (for example, to comment on or ask questions about our merchandise), we may process your name, email address, and any information that you provide in the text of your message.


Sign up for mailing list

If you sign up for our mailing list (i.e., ‘Newsletter’), you will be asked to provide your email address and your consent to the processing of your personal data. Signing up for our mailing list enables you to receive information about products that we provide via email.


Creating an account

Online visitors are given the opportunity to create an account on our Website. Creating an account allows visitors to create their wish list, and enjoy “quick checkouts” by having us automatically enter their billing address and preferred shipping information. Creating an account requires you to enter your email address and to create a password, and allows you to provide your name, postal address, and telephone number. By doing so, you consent to the processing of your personal data.


Purchase at the online store

If you purchase merchandise through our Website, we will process your personal data for this purpose (i.e., name, billing and shipping address information, email address, telephone number, and payment card information), as well as information about your purchases on our Website, which we may combine with your store purchase information.


Using information we collect

We process the information collected through our Website according to applicable privacy law and for the following purposes:


  • To understand your needs and preferences, and develop, market, sell or provide products and services, and possibly to conduct surveys, research, and evaluations.
  • To complete your transaction for our merchandise or process your return or exchange.
  • To manage and develop our business and operations and those of our affiliated companies, administer accounts that you have set up with us and/or collect and process payments made by you to us.
  • To detect, and protect us, our affiliates and other third parties against negligence, fraud, theft and other illegal activities, and to audit compliance with our and their internal policies.
  • To conduct appropriate anti-fraud checks in which the personal information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information.
  • To confirm addresses that you provide on the site, and that may be shared with an address verification vendor for accuracy, and which the vendor may keep on file.
  • To update your address book information maintained in your online account.
  • To comply with administrative, tax, investigative or other audit requirements or any other legal or regulatory disclosure requirements.
  • As permitted under any applicable laws, rules, and regulations in connection with our supply of goods and services to you.
  • As permitted by applicable laws, rules, and regulations, and to comply with any legal or regulatory requirements.


Information we share with third parties

  • We do not sell, or grant rights to third parties to process your email address. Please note, if you request to be removed from our email marketing list you may still receive email confirmations from us regarding any orders placed by you on our Website.
  • We do not sell or grant rights to third parties to process your postal address.
  • Please be aware that we may appoint third parties to provide services to us or on our behalf, such as fulfilling orders (including, but not limited to, processing payments, providing fraud prevention services, and verifying addresses), providing electronic online investor information, monitoring site activity, conducting credit reference checks, serving site content (including a site search feature), organising information, conducting surveys, evaluating potential models, and administering emails, sweepstakes or contests. Such third parties may have access to your personal data to provide services to SEVENFRIDAY. These third parties may processes personal data for SEVENFRIDAY, without coming under the direct authority of SEVENFRIDAY, but may not process your information for any other purpose.


Legal Disclosures

You should also be aware that we may disclose specific information about you if we are required, or we genuinely believe that we are required, to do so by law or if we reasonably consider that it is necessary to protect the users of our Website. In the event that we, or our parent company, is acquired by a new owner, or if following a reorganization of our corporate group we become part of one of our affiliates, your information may be transferred to a new owner, or another of our affiliates, as part of our assets. If this occurs, we will take all reasonable steps to ensure that our new owner or the affiliate which we become part of will use your personal data only in accordance with the terms of this privacy policy.


Sharing information within our group

  • We may disclose the information that you provide to us (including, without limitation, your personal data) to any member of our group, which means our subsidiaries, our ultimate holding company and the subsidiaries of our holding company.
  • In case a transfer may take place to countries outside your area whose laws may not afford the same level of protection to your personal information. We will therefore ensure – where necessary – that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer.


Direct marketing

  • We may from time to time process your personal information to send you marketing emails about our products, in this case your prior consent is required. These emails may contain features that help us make sure you received and were able to open the message.
  • You may opt out of receiving such marketing email messages at any time, free of charge, by following the instructions in any marketing communication.


Storage of information

All of the information that you provide to us is sent directly to us in Switzerland. We store and process your personal data and any other information that we collect from you in Switzerland. Our third party service providers, as they may be from time to time, who provide order delivery, payment processing, website monitoring, fraud prevention, address verification, and/or email delivery services to us may also store and process your personal data. We, and our third party service providers mentioned above, may need to disclose your personal data that we store if required to do so under any applicable laws, rules or regulations.



We use a browser feature known as a “cookie”, which assigns a unique identification to your computer. Cookies are typically stored on your computer’s hard drive. Information collected from cookies is used by us to evaluate the effectiveness of our Website, analyze trends, and administer our Website. The information collected from cookies allows us to determine such things as which parts of our Website are most visited and difficulties our visitors may experience in accessing our Website. With this knowledge, we can improve the quality of your experience on our Website by recognizing and delivering more of the most desired features and information, as well as by resolving access difficulties. In addition, we use cookies to help keep track of items you put into your shopping cart and to tell us whether your computer has been used to visit our Website in the past. This allows visitors who created an account to maintain shopping carts between visits. SEVENFRIDAY.com also uses cookies to help keep track of checkout information, other than payment method information, while you remain on our site. We also use cookies and/or a technology known as web bugs or clear gifs, which are typically stored in emails to help us confirm your receipt of, and response to, our emails and to provide you with a more personalized experience when using our Website. No information which personally identifies you will be collected through the cookies.


Website analysis

We use third party service provider(s) to assist us in better understanding the use of our Website. Our service provider(s) will place cookies on the hard drive of your computer and will receive information that we select that will educate us on such things as how visitors navigate around our Website, what products are browsed and general purchasing information. Our service provider(s) analyses this information and provides us with aggregate reports. The information and analysis provided by our service provider(s) will be used to assist us in better understanding our visitors’ interests in our Website and how to better serve those interests. The information collected by our service provider(s) may be linked to and combined with information that we collect about you while you are visiting our Website. Our service provider(s) is/are contractually restricted from using information they receive from our site other than to assist us.



By submitting personal data to us, you are agreeing that we may collect, use and disclose your personal data in accordance with the purposes and uses identified in this privacy policy.



Email addresses

If you do not wish to receive emails from us, please send a note to contact@sevenfriday.com to unsubscribe from receiving our emails. Please note, if you request to be removed from our email marketing list, you may still receive email confirmations from us regarding any orders placed on our Website.


Postal addresses

If you do not wish to receive marketing materials from us via regular postal mail, please email us at contact@sevenfriday.com and tell us to remove you from our postal mailing list, including the postal address you wish to have removed.



If you would like to deactivate our ability to analyze your anonymous browsing and purchase behavior through the use of this service you may deactivate the setting on your web browser which allows you to accept cookies. However, if you choose to do this, you will be unable to use certain features of and services offered on our Website, including making purchases from our online store.


Privacy of children on our web site

Our Website is not directed at children under the age of 18, and no one under the age of 18 should provide personal data on our Website and/or create an account.



For your convenience and enjoyment, our Website may contain links to other websites operated by third parties (“Third Party Sites”). We do not monitor and are not responsible for the privacy practices or the content of such Third Party Sites. We would urge you to review the privacy policies of each Third Party Site to ensure that you are comfortable with the privacy policies and practices.


Updates on privacy policy

As we continue to offer our customers new and different types of content and services, we may revise this privacy policy to reflect the changes that we have made to our information collection, use or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis.


Security statement

We limit the number of employees that have access to the databases that contain personal information, and our employees are advised of the importance of confidentiality.


General terms

  • These Terms of Use and Privacy Policy are exclusively governed by the laws of Switzerland, without regard to its conflict of law principles. The UN Convention on Contracts for the International Sale of Goods (so-called Vienna Convention) shall not apply to this contract.
  • The place of jurisdiction and performance relating to these Terms of Use and Privacy Policy is Zurich, Switzerland.
  • These Terms of Use and Privacy Policy apply to the websites (“Sites”) operated by SEVENFRIDAY Ltd, email addresses @SEVENFRIDAY.com, and to the processing of personal information by SEVENFRIDAY as contemplated in these Terms of Use and Privacy Policy. Any reference to “visitor”, “you” or “your” means you, the user.
  • We shall endeavor to ensure that the personal information we obtain and use will always be held, used, transferred, and otherwise processed in accordance with our legal obligations.
  • The information you provide online at SEVENFRIDAY.com may be processed by the following data processors: SEVENFRIDAY AG; and any other third party service provider which is specifically appointed to processes personal data for SEVENFRIDAY®, without coming under the direct authority of SEVENFRIDAY®.


Contact us

If you have any questions, please contact us at:


Staffelstrasse 10

CH-8045 Zürich

Tel: +41 44 542 92 02

Email: contact@sevenfriday.com

SEVENFRIDAY® is a brand founded, developed, based and managed in Switzerland.