See how the ordinary becomes extraordinary

At SEVENFRIDAY we do not believe in living life in the shade. We are all about living outside, out loud, in the glorious sun! So that’s why we’re bringing you a brand new range of SEVENFRIDAY sunglasses. As love to share stories, meet new people and travel around the globe, we gave Bali-based Swiss photographer David Aeneas Giger our SEVENFRIDAY Sunnies to travel the world from Bali to New-York via Hawaii or Tokyo, and take pictures that touch the soul and #liveSEVENFRIDAY!

For the little story, the SEVENFRIDAY Sunglasses debuted at the 2017 SF Games in Thailand, where they were auctioned off for charity along with a limited edition bracelet.

INS2/02 Golden Eyes

If the eyes are the windows to the soul, then the INS2/02 Golden Eyes Off-Series let you know that at SEVENFRIDAY our soul is deeply industrial. The steam punk aesthetic is manifest in the circular wood patterned and bronze colored frames. With SEVENFRIDAY’s customary duality of mechanical past meets modern luxury, the leather attached beige blinders bring to mind the functional protective wear of a welders mask, while the champagne tint of the 100% UVA/UVB lenses means you’re as safe from the rays on a Mykonos beach as you are in a 19th century smelting works.

SAF1/01 Jazz Club

We love music. Our latest Off-Series SEVENFRIDAY sunglasses are an homage to the sub zero cool artists of the golden age of jazz. Jet-black Japanese acetate has been sculpted into rounded rectangles that refuse to be totally square, with anti-reflective and anti-scratch lenses that’ll protect you from the morning sun when you finally amble out of a smoky jazz club!

ICM1/01 Pilot

Sophisticated inky blue lenses and deep navy frames give a reassuring air of confidence to anybody wearing the Off-Series SEVENFRIDAY Pilot sunglasses. It’s the kind of confidence you’d want in a person flying you across an ocean to a far-flung location.

The SEVENFRIDAY Sunglasses will feature an NFC chip in the temple as part of SEVENFRIDAY’s commitment to bringing assured quality and genuine merchandise to discerning people.

For those of you lucky enough to live near one of our SEVENFRIDAY Spaces, don’t wait too long before to pick up your sunglasses, because with a limited run of just 300 pieces per design, we’re pretty sure they won’t be around too long.

Regardless of where you live or if you manage to get hold of a pair of these dangerously lit new designs, get out there in the sun and #liveSEVENFRIDAY!

Follow us on Instagram (sevenfriday_sunnies) and Facebook (Sevenfriday Limited)!

Photos by David Aeneas Giger (IG: @dagiger)