The Windows are alive

The SEVENFRIDAY Space makes its way to Zurich, where it all began, with a pop up destination placed between Bahnhofstrasse and Lake Zurich, that we’re calling SEVENFRIDAY Space Zurich.

The SEVENFRIDAY Space has travelled all over the world, bringing likeminded trendsetters together in a gastro retail space to enjoy Vietnamese street food and the latest product offerings from one of the most innovative lifestyle brands.

Part of the joy of coming home is returning to old friends, and we’ve enlisted some, along with a whole bunch of new ones, to bring something a little different to the ordinarily conservative setting of Bahnhofstrasse.

Conservative isn’t really what we do at SEVENFRIDAY so surrealist street art duo ONE TRUTH are bringing a little color and a lot of attitude to the windows of SEVENFRIDAY Space Zurich.

For the month of May their colorful graffiti depictions of anarchic characters, elaborate lettering, and dogs will challenge the pedestrians of Zurich to look again and take in a little more creativity, a little more excitement on their daily walk.

The two brothers, Pase and Dr. Drax, that make up One Truth will also act as street art curators for the SEVENFRIDAY window spaces, and have plugged us into the local scene so we’ll be able to feature new Zurich based artists every month. We’re pretty stoked to bring a constantly changing art space to the center of our hometown, just a handful of metres away from where the brand was founded by Dan Niederer in 2012.

In June the windows will showcase the work of Emanuel Roth (SNYR), renowned for beautifully rendered depictions of 21st century urban life. His Genre works often showcase pieces of graffiti. July will find the idiosyncratic cartoonish cubism of local boy Akryl adorning the windows to the delight of passersby. With the heady month of August featuring the work of Norm + Face, and September being represented by Chromeo’s vivid large scale works juxtaposing the mundane with the fantastic, the innocent and the sinister.

It’s an eclectic mix that One Truth have put together, which we think is perfect.

Living SEVENFRIDAY is all about embracing difference and the creativity that springs from it.

We do ask you though not just to stare in wonder at the windows, come inside and say hello too!