{"title":"All","description":null,"products":[{"product_id":"sf-m2-02","title":"M2\/02","description":"\u003cp\u003eThe M2\/02 takes inspirations from copper pipes, a quintessential mechanical element during the industrial revolution. Featuring a stainless steel box with rose gold PVD treatment and a polished rose gold PVD identification plate, the M2\/02 has a dark grey mirror PVD treated bezel with rose gold highlights. It’s stainless steel animation ring is sandblasted dark grey PVD while the interface is comprised of seven dark grey and rose gold layers, alternately finished in cast iron grain stamped pattern, opalin, matt and satin. Three customized discs indicating hours, minutes and seconds allows time reading from right to left\u003c\/p\u003e","brand":"sevenfriday","offers":[{"title":"Default Title","offer_id":31425430061110,"sku":"SF-M2\/02","price":1584.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/files\/Sevenfriday_M-Series_M2-02_1.jpg?v=1742799949"},{"product_id":"sf-v1-01","title":"V1\/01","description":"Taking inspirations from industrial barrels, the V1\/01 features a stainless steel circular box with squared edges and a sunray brushed bezel. Four layers of alternating white and silver discs use the “additioner principle” to indicate time by adding 0+, 4+ and 8+ to the 0-4 scaled 120° hour indicator and summing 00, 20+, 40+ on the 00-20 seconds disc\u003cbr\u003e\u003cbr\u003eEquipped with the FAST Strap Changer (FSC), the “quick release” pins can be removed without special tools ","brand":"sevenfriday","offers":[{"title":"Default Title","offer_id":31425432289334,"sku":"SF-V1\/01","price":1135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/products\/5dee618cd090e05989b6e9ac.png?v=1644248336"},{"product_id":"sf-v2-01","title":"V2\/01","description":"Inspired by barometers on industrial machines, the V2\/01 takes advantage of its multifunctional yet precise design and features a polished stainless steel case with sandblasted and vertically brushed finishing. The four layers of alternating discs in shades of grey and copper elements use the “additioner principle” to indicate time by adding 0+, 4+ and 8+ to the 0-4 scaled 120° hour indicator and summing 00, 20+, 40+ on the 00-20 seconds disc\u003cbr\u003e\u003cbr\u003eEquipped with the FAST Strap Changer (FSC), the “quick release” pins can be removed without special tools","brand":"sevenfriday","offers":[{"title":"Default Title","offer_id":31425434517558,"sku":"SF-V2\/01","price":1135.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/products\/5dee61abd090e05989b6e9b4.png?v=1644248512"},{"product_id":"sf-v3-01","title":"V3\/01","description":"The V3\/01 is the engine inspired watch of the V-series. Paying homage to the functionality and design of speedometers, it features a gun metal case coated in gun metal PVD. 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The box is stainless steel with PVD gun metal and one sandblasted gold groove line surrounded by a sandblasted black PVD animation ring\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YKyeFy5ZZmY?si=HWV-RYnjfwdWGNna\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"sevenfriday","offers":[{"title":"Default Title","offer_id":31425446019126,"sku":"SF-P2B\/02","price":1224.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/files\/Sevenfriday_P-Series_P2B-02_e.jpg?v=1742801198"},{"product_id":"sf-strap-039","title":"Leather, Black (for P, PS, M, S, Q, V, W-Series)","description":"\u003cp class=\"MsoNormal\"\u003eLength: 85mm (short strap) x 125mm (long strap)\u003c!----\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!----\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"SEVENFRIDAY","offers":[{"title":"Default Title","offer_id":31425446051894,"sku":"SF-STRAP-039","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/products\/5dee6280d090e05989b6e9e3.png?v=1575905766"},{"product_id":"sf-strap-038","title":"Leather, White (for P, PS, M, S, Q, V, W-Series)","description":"\u003cp class=\"MsoNormal\"\u003eLength: 85mm (short strap) x 125mm (long strap)\u003c!----\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!----\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"SEVENFRIDAY","offers":[{"title":"Default Title","offer_id":31425446641718,"sku":"SF-STRAP-038","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/products\/5dee6294d090e05989b6e9e5.png?v=1575905774"},{"product_id":"sf-strap-040","title":"Leather, Black (for P, PS, M, S, Q, V, W-Series)","description":"\u003cp class=\"MsoNormal\"\u003eLength: 85mm (short strap) x 125mm (long strap)\u003c!----\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!----\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"SEVENFRIDAY","offers":[{"title":"Default Title","offer_id":31425446674486,"sku":"SF-STRAP-040","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/products\/SEVENFRIDAY_STRAP_P305_STRAP-040.png?v=1576437104"},{"product_id":"sf-q1-01","title":"Q1\/01","description":"The Q1\/01 is an industrial essence tribute to the soundboards and audio equipment that produce music\u003cbr\u003e\u003cbr\u003eThe round stainless steel box with squared edges features black, silver white and gun metal colors found in a recording studio. 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The interface is stripped back to show the complete engine and the hands have been designed with metallic blue and Super-Luminova® for optimal visibility\u003c\/p\u003e","brand":"sevenfriday","offers":[{"title":"Default Title","offer_id":31425460338742,"sku":"SF-S1\/01","price":1200.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/products\/5dee6321d090e05989b6ea0a.png?v=1575905901"},{"product_id":"sf-s2-01","title":"S2\/01","description":"\u003cp\u003eLike the ubiquitous valve that patinas with good use, the S2\/01 is a study of the hard-working machines that helped define the second industrial revolution. The rhodium and antique brass open design detail surrounded by an antique brass animation ring of the S2\/01 shows the deep appreciation for the valve as the workhorse of the industrial revolution. 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The latest sunglass collection from SEVENFRIDAY harnesses that coming together – three cool new frames sharing the same DNA but with their own attitude. \u003cbr\u003e\u003cbr\u003eLiving off good-looks and colourful personality, this piece has character. Smooth, brown with tortoiseshell pattern and a cool Italian 70`s style with hints of bronze and gold, `The SEDUCER` gives an easy vibe but with an underlying, unpredictable punch.","brand":"sevenfriday","offers":[{"title":"Default Title","offer_id":31425514537014,"sku":"SF-SAF2\/01","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/products\/5dee6476d090e05989b6ea59.png?v=1575906156"},{"product_id":"sf-strap-066","title":"Denim, Blue (for P, PS, M, S, Q, V, W-Series)","description":"\u003cp class=\"MsoNormal\"\u003eLength: 85mm (short strap) x 125mm (long strap)\u003c\/p\u003e\n\u003c!----\u003e","brand":"SEVENFRIDAY","offers":[{"title":"Default Title","offer_id":31425516208182,"sku":"SF-STRAP-066","price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0201\/4832\/2358\/products\/M1B01.png?v=1581673662"},{"product_id":"sf-m3-01","title":"M3\/01 \"SPACESHIP\"","description":"\u003cp\u003eWith a mission, of black and red and speed all over, the M3\/01 is light years ahead. Seven layers and 11 applied parts create a multilevel interface with three-dimensional effect. Sandblasted and polished black and gun metal discs form an aerodynamic Y-Wing emblazoned with the SEVENFRIDAY logo at the 3H mark. The Y-Wing shape leaves space to showcase the three overlapping white discs indicating the hours, minutes and seconds, read from left to right. Striker red highlights placed at the 9H-mark indicate the hour on the left and striker red arrow indicates the minutes on the right. Seconds float in increments of 5 above the identification plate. Asymmetrically placed decorative screws on the upper disc enhance the industrial spirit of this edition. 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